LA 2008: Live reveal of the MINI E

Filed under: EV/Plug-in, BMW, MINI, LA Auto Show

Click the MINI E for more shots of the car

This afternoon BMW representatives took the wraps off the first “production” MINI E, #1 of a run of 500 that will be leased to customers in the southern California and metro New York areas starting in January. Dr. Friederich Eichiner presented the electric car to the press on the roof top terrace at the Beverly Wilshire hotel explaining the purpose of the program. BMW has built these cars as the first stage of “Project I” where I stands for either ideas or innovation. Eichiner told the media that “individual mobility will still play a key role” going forward and with increased urbanization electrically driven vehicles like this one will be increasingly important. BMW and other manufacturers have to learn how to reconcile that need for mobility with environmental concerns and plug-in vehicles are just one element of that. BMW is using the MINI E as a means to learn how these vehicles are used and how they work in the real world. Learn more about the MINI E program after the jump.

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